Comments on: Villeneuve and NASCAR - You’re Kidding http://www.formulaf1.com/2006/08/20/villeneuve-and-nascar-youre-kidding/ F1 news and pictures mixed with fun Wed, 20 Aug 2008 15:46:16 +0000 http://wordpress.org/?v=2.0.2 by: Floyd http://www.formulaf1.com/2006/08/20/villeneuve-and-nascar-youre-kidding/#comment-1626 Sat, 30 Sep 2006 08:23:38 +0000 http://www.formulaf1.com/2006/08/20/villeneuve-and-nascar-youre-kidding/#comment-1626 I see it this way, if all goes good and in a couple years, Jacques could be the first and only driver to win championships in three different catagories I see it this way, if all goes good and in a couple years, Jacques could be the first and only driver to win championships in three different catagories

]]> by: dScribe http://www.formulaf1.com/2006/08/20/villeneuve-and-nascar-youre-kidding/#comment-1301 Wed, 23 Aug 2006 15:10:11 +0000 http://www.formulaf1.com/2006/08/20/villeneuve-and-nascar-youre-kidding/#comment-1301 Tommy, I'd like to know more about this "brand activation". Are drivers made celebrities there because they appear in ads for their sponsors so much? Is that what you meant by that term? It sure would be nice to see some F1 drivers on TV ads here in Australia (we never got to see Schumi's Loreal commercials! ;)).. I think I may have seen a Webber ad one time but it obviously wasn't very memorable.. :) Tommy, I’d like to know more about this “brand activation”. Are drivers made celebrities there because they appear in ads for their sponsors so much? Is that what you meant by that term?

It sure would be nice to see some F1 drivers on TV ads here in Australia (we never got to see Schumi’s Loreal commercials! ;) ).. I think I may have seen a Webber ad one time but it obviously wasn’t very memorable.. :)

]]> by: tommy http://www.formulaf1.com/2006/08/20/villeneuve-and-nascar-youre-kidding/#comment-1288 Tue, 22 Aug 2006 12:35:10 +0000 http://www.formulaf1.com/2006/08/20/villeneuve-and-nascar-youre-kidding/#comment-1288 the real issue with nascar beyond the borders of the u.s. is that the brands don't necessarily resonate with the fans/consumers the way they do here. i'm an open-wheel guy and i don't find nascar to be great racing. i imagine many fans would agree, but nascar has done a tremendous job of making their drivers celebrities via brand activation. this is what sticks in the mind of the fans. if great racing was the only qualification, irl would be at the top. but the brand equity of the sponsors is what really fuels nascar and they've done a good job of managing it. but how popular are those brands beyond u.s. borders? time will tell. the real issue with nascar beyond the borders of the u.s. is that the brands don’t necessarily resonate with the fans/consumers the way they do here. i’m an open-wheel guy and i don’t find nascar to be great racing. i imagine many fans would agree, but nascar has done a tremendous job of making their drivers celebrities via brand activation. this is what sticks in the mind of the fans. if great racing was the only qualification, irl would be at the top. but the brand equity of the sponsors is what really fuels nascar and they’ve done a good job of managing it. but how popular are those brands beyond u.s. borders? time will tell.

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